Evaluation Task 4

Created with Padlet

 

I have created this powerpoint presentation where I have shown where I have used media technologies throughout the stages of this project. I have included screenshots of all the resources that I have used and written in depth about why we used these resources and how they were successful at these stages. I have displayed this powerpoint on Padlet as the presentation is more effective.

Evaluation Task 3

We have based this audience feedback video on our target audience, interviewing young teenage girls who have watched our music video to tell us what they thought about it. I have asked my interviewee, Lydia, what she liked most about our music video and what she thought we could improve. This was her response.

Evaluation Task 2

The types of media I have produced for my A2 project have worked well to showcase a strong brand identity. For example we kept to the same colour scheme throughout the media production (digipak, magazine advert and music video) where the colours red, white and black are used throughout - this is specifically shown during the performance shots in my music video where Jenna is wearing a red dress, red lipstick and white and black outfits.
All of these productions showcase a young teenage female pop artist, my productions have shown to be suitable to our target audience as we did not include any provocative shots throughout the music video and photoshoots for the ancillary tasks. Both productions advertise a girly, modern female artist with a professional looking portfolio - strongly advertising herself and persuading the public to buy her album as it strongly appeals to our target audience.
Overall the work I have produced for my A2 advanced portfolio all fits into the same pop theme and promotes her identity in a strong representation.

Evaluation Task 1 - Digipak

I have created this prezi to show the comparisons between our digipak and other female artists' digipaks. I have taken inspiration from Avril Lavinge, Hilary Duff, Rihanna and Demi Lovato - who are all female pop artists.

Evaluation Task 1

I have included this Prezi showing how we adopted conventions of other music videos into our own. I have also included screenshots to show the comparion between the two music videos. I have highlighted the four main techniques that we have adopted from other music videos, these being similaraties between Performance shots, Establishing shots, Narrative shots This powerpoint showcases a more detailed analysis of how we challenged the conventions of a pop music video. I have focused more on where we took our influences from and included other music videos and theories because this shows where we have taken our inspiration from. I have included as many screenshots that we have taken from other influences as this shows how we have learnt from a variety of other music videos instead of just a few.

Final Music Video

Final Digipak

This is our final digipak for our music video. We have chosen a set colour scheme of black, white and red as this shows conventions of a pop video and through research of other digipaks - this colour scheme has been successful and enhances the colours in outfits and make-up. For example I had looked at other examples of pop digipaks - such as Rihanna and her album 'Loud' which contains this colour scheme of red white and black. We also chose to include some close up shots of Jenna in our digipak as this is similar to Rihanna's and is a perfect example of a pop digipak. It was important to include font which looks like handwriting as it adds a personal touch - making the public/target audience closer to Jenna as they read through this digipak.

Rihanna's album 'Loud' includes the red, white and black colour scheme - showing conventions of a pop music video/digipak - it also helps that the theme of this digipak matches the theme of her music videos. Rihanna's digipak includes lots of close up shots which we have used inspiration from and added into our own digipak. The use of red, white and black also helps to make the digipak look girly and aim for a target audience of 13-16 year old girls.

Throughout Rihanna's music video 'Only Girl in the World' - she has used the same colour scheme of reds and pinks making the video look girly - which is important when aiming for a target audience of young teenage girls. We hope that we have included this same colour scheme in our own digipak, in to our music video. Such as using bright lighting in most of our shots - matching the white backgrounds in our digipak and including the red flowers - which match the slight tone of red in our digipak. Also including black outfits in both the digipak and our music video so that they both match up to each other.