Final Digipak

This is our final digipak for our music video. We have chosen a set colour scheme of black, white and red as this shows conventions of a pop video and through research of other digipaks - this colour scheme has been successful and enhances the colours in outfits and make-up. For example I had looked at other examples of pop digipaks - such as Rihanna and her album 'Loud' which contains this colour scheme of red white and black. We also chose to include some close up shots of Jenna in our digipak as this is similar to Rihanna's and is a perfect example of a pop digipak. It was important to include font which looks like handwriting as it adds a personal touch - making the public/target audience closer to Jenna as they read through this digipak.

Rihanna's album 'Loud' includes the red, white and black colour scheme - showing conventions of a pop music video/digipak - it also helps that the theme of this digipak matches the theme of her music videos. Rihanna's digipak includes lots of close up shots which we have used inspiration from and added into our own digipak. The use of red, white and black also helps to make the digipak look girly and aim for a target audience of 13-16 year old girls.

Throughout Rihanna's music video 'Only Girl in the World' - she has used the same colour scheme of reds and pinks making the video look girly - which is important when aiming for a target audience of young teenage girls. We hope that we have included this same colour scheme in our own digipak, in to our music video. Such as using bright lighting in most of our shots - matching the white backgrounds in our digipak and including the red flowers - which match the slight tone of red in our digipak. Also including black outfits in both the digipak and our music video so that they both match up to each other.